Walmart Holiday + FW Digital 21’
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In this portion of my portfolio, you will find a library of branded assets spanning broadcast, digital, and mockups of ads in accordance with the company’s mission.
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Walmart
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Publicis Worldwide, Publicis Groupe
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Senior Producer/Digital Project Manager
Walmart DIY Holiday-branded motion assets – captured by Chimney* utilized for broadcast and web distribution –
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Responsible for trafficking production and creative workflows, timelines, budgets, resource allocation, risk management, and design feasibility from brief through delivery.
During my time with my core Walmart team, we were executing over 150+ digital and social assets weekly – bringing the SOW to the OLA trafficking phase for media handoff.
Led the freelance photo team alongside our creative (copy) director to come up with the strategy, storytelling, and production for launching SOV digital/social takeovers and cross-platform ROS media.
Here are still rollouts to showcase the two-week sprint for Walmart Holiday 21” Northeast campaign sector.
